Irish Reserve Single Malt Whiskey Classic Range - Berry Bros and Rudd

This whiskey is a typical Irishman, soft, round, triple distilled, with lightness and elegance, a great daily dram.

With two Royal Warrants and more than 300 years of history, Berry Bros. & Rudd is one of Great Britain's oldest wine and spirits merchants.

The story can be traced back to 1698, when an enterprising woman, the widow Borowski, opened an "Italian grocery store" at No. 3 St. James Street, selling tea, snuff, spices, and the trendiest drink of those days, coffee. The coffee mill sign still hangs at No. 3 today, as a tribute to the company's roots.

Over time, Berry Bros. & Rudd's focus shifted to something "stronger." As wine became more important to the business, so did spirits. In the early 19th century, they began bottling casks under their own label. This made BBR Great Britain's oldest independent spirits bottler. Three centuries later, the family business remains among the largest wine and spirits merchants in the British Isles.

The company's colorful history includes episodes such as supplying alcohol to American smugglers during Prohibition and housing Napoleon III in the cellars beneath the shop. In 1994, BBR was the first wine and spirits merchant to have a presence on the World Wide Web. In 2010, another branch of BBR opened: the brokerage business, focusing on wine trading.

Although much has changed over the years, BBR is still owned and run by members of the Berry and Rudd families and continues to supply the British royal family, as it did during the reign of King George III. From time to time, customers are weighed on a huge coffee scale, a tradition that began in the 1760s. Lord Byron, William Pitt, and Beau Brummell are among those whose weight is recorded in BBR's business ledgers.

Berry Bros. & Rudd's company philosophy can be traced back to a simple question: "Is it good to drink?"